Nielsen Sports acquired Israeli startup vBrand on Thursday, as the burgeoning field of machine-learning sports media valuations begins to boom. vBrand had been a graduate of Nielsen’s tech incubator, Nielsen Innovate, and now will be integrated into the parent company’s stable of offerings. The visual data platform, powered by artificial intelligence, logs and measures brand […]
Given how ridiculously hard sinking a hole-in-one is, it should earn you something. For those who’ve accomplished the feat, you probably kept the ball and have a story for the ages. Digital Golf Technologies (DGT) has now come up with a streamlined way to offer golf clubs and their patrons a greater reward for their […]
This is an op-ed infographic from Geoff Wilson and David Fowler, two individuals with many years of experience in international sports marketing. Together they take a look into the future of fan engagement at sports venues and how current data gathering and analysis methods will come from chips embedded in the bodies of consumers.
New technology from startup ventures is transforming the global sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us […]
One of the biggest difficulties for any brand is finding the right people who can provide valuable exposure for your product. For example, if you’re a healthcare company selling a line of supplements you don’t want just anybody taking your supplements, you want a true athlete. You want somebody who is constantly running, cycling or […]
