Cryotherapy has been an intriguing new trend in the sports science world as teams and athletes are using the Han-Solo-like-technology in pursuit of a deep freeze that “resets” the body and dramatically helps the recovery process. Today, the Miami Marlins are the latest team to go all in on the sub-freezing science and have added a state-of-the-art […]
The Philadelphia 76ers have missed the playoffs for their last three NBA seasons, and last season they went 18-64. You would need to go back to their 1972-1973 to find a worse record. So, it is no secret that the 76ers are in a precarious situation, one that perhaps even No. 3 draft pick Jahlil […]
It seems that every week a different NFL or college football team picks up virtual reality to train their players. The Dallas Cowboys did so a few weeks ago, and Jameis Winston and the Buccaneers are looking for a suitor, as you are reading this. Former Minnesota Vikings punter Chris Kluwe imagines the future of […]
Storytelling equals marketing. This equation is unquestionably true as E = mc2. Yet, marketers don’t have to be Albert Einstein to realize that they need to add math to this formula, especially considering the current climate’s convergence with new age technologies as a foregone conclusion. Persado, a New York City-based software company, produces its own […]
In last summer’s World Cup semifinal game against the Netherlands, Argentine defender Javier Mascherano collided heads with Georginio Wijnaldum. Mascherano looked woozy, stumbled for a few seconds and then collapsed onto the ground, holding his head with his palm. Minutes later, Mascherano returned to the game, having been “cleared” by the medical staff. i1 Biometrics […]
