Fans have expectations for their game-day experiences, whether they are attending the game or watching from outside of the arena. InCrowd, a technology led sports marketing company, has created a way to help teams deliver those expectations through the use of technology with the intentions of bringing a fan closer to the team they are […]
The average college freshman this year was born in 1997. Think about that for a second. That means the next wave of college and major league sports fans were just 10 years old when the iPhone debuted. They’ve likely had high speed internet in their homes for the majority of their lives. These are true […]
Today, we love to assess ourselves; to know who we are, and what we’re made of. Whether it is for our career, knowing what skills we bring to the table, or where within the marketplace we fit best. And now, perhaps most popular, is our desire to assess our health and fitness levels. Many organisations […]
A topic that has been debated on many occasions; should we introduce goal-line technology to the beautiful game of football? (or soccer as some may be more familiar with) As technology in sports continues to improve, and with the incredible capabilities it now offers, many worry that it will do more harm than good to […]
Earlier this month we covered the $1.55 million seed funding that Athletigen Technologies Inc. received to continue to build its sports-based DNA testing and analysis program. Athletigen has now officially partnered with Altis to help provide genetic information and feedback for the Olympic level Track & Field training center in Phoenix, Arizona. The future of sports […]
