When something is being created in the Germany-based SPEEDFACTORY, you know it’s going to help on the field. Adidas has unveiled new, data-driven AM4MN (adidas Made For Minnesota) football cleats, customized for the greatest players in the world. AM4MN was produced while considering how a football player’s foot moves during play. They used athlete foot scans and […]
Everybody knows a TV spot during the Super Bowl costs a pretty penny. For most companies, buying premium TV time isn’t a thought, especially those with tight budgets. FINNEGANS, a charitable brewing company, certainly fits that category. However, it has found a way to advertise during the big game for free through the use of augmented […]
Every year, the Super Bowl brings us emotionally-charged moments. Last year’s game was chock-full of them as the New England Patriots climbed back from a 25-point deficit to beat the Atlanta Falcons. This year, we can quantifiably measure audience emotion thanks to Ampsy and bluemedia. By combining Ampsy’s proprietary geofencing technology with bluemedia’s ability to create […]
One soccer great is in the process of helping a group of virtual soccer greats. Ruud Gullit, once the dreadlocked Dutch national soccer team star, is becoming an ambassador of a FIFA Esports Academy called Team Gullit. Meant to assist previously undiscovered FIFA players, the academy provides coaching along with support in developing each player’s personal brand. […]
Gamergy, an electronic sports event held annually in Spain, welcomed a new competition to this year’s slate. For the first time ever, real drone racers squared off with esports gamers in the eDroneCup. Over Dec. 15-17, up to 150 of Spain’s greatest drone pilots participated. Organized by the MEDIAPRO Group, gamer drone pilots and pro drone […]
