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TomTom Could Be Cutting Ties With Sports Wearables

TomTom is distancing itself from the sports wearable market that is dominated by competitors such as Apple, Fitbit and Garmin, citing weaker-than-expected sales. In the company’s most recent quarterly earnings report, TomTom, which makes the Spark3 smartwatch and Touch fitness tracker, reported a 20 percent year-over-year decline in consumer revenue, citing a decline in demand […]

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Catapulting To The Future Of Sports Wearables

The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is one […]

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