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RootMetrics Measures Fan’s Mobile Reception Across 4 NBA Arenas

As the NBA Playoffs enter the last round, The Finals, the spotlight brightens for the two teams remaining. The pulse of fans’ league-wide interest for the game–regardless if their team is still playing or not–reverberates through what’s trending on Twitter. The magnitude only increases, placing a premium on accessibility and unobstructed connectivity. Yet, it’s as […]

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DAYTONA 500: The 2015 Tech State of America’s Iconic Race Track

The race to takeover the automobile industry by the tech giants in Silicon Valley accelerates by the day… Whether it’s electric cars or completely autonomous ones, the ambition and capital exists to drastically disrupt an age-old space. Lately, the movement surrounding such an endeavor has ramped up–at least the conception of it starts to become […]

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Which Tech Companies Are Advertising at the Super Bowl and Why

Super Bowl XLIX is almost upon us, and there are so many interesting narratives to be excited for. With the highly anticipated matchup looming between the New England Patriots and the Seattle Seahawks, perhaps the most overlooked aspect heading into the game lies off the field in the advertising sphere. Regardless of who one wants […]

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