Sunoco Reinvents Motorsports Marketing With Augmented Reality Integration Featuring Driver Jimmie Johnson
With the use of augmented reality, Sunoco is reinventing how marketers activate around the sport of NASCAR and engage fans. Through a recent full-page ad in the Charlotte Observer tied around its ‘Essence of Racing’ campaign from 2016 — specifically how ‘sound’ plays into motorsports — the Official Fuel of NASCAR gave fans an opportunity […]