SportTechie — Sustainability RSS



Adidas Launches Potentially Revolutionary Recycling Initiative That Could Change The Sports Apparel Industry

Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it.  Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]

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The Latest Sustainability Steps Taken From Adidas

Earlier this year, Adidas went “blue” when it announced its partnership with Parley for the Oceans, an initiative created to conserve the world’s oceans by helping to keep them free from harmful litter and pollutants.  Both Adidas Group and Parley for the Oceans believe this must be a collaborative effort – one that will allow […]

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