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Smart Swimsuit Seeks To Challenge Apple Watch With $30 Swim Tracker

A new swimsuit is challenging Apple Watch with a stealth sensor built into the lining that will track and log swim workouts, alleviating the need for third-party wrist-worn devices.    Swim.com and Spire announced this week a new collaboration in which the Spire Health Tag wearable can be permanently installed onto existing swimsuits on SwimOutlet.com […]

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Startup Swim.com Dives Into Mobile App Sphere

Dating back to last summer, Swim.com, a San Jose-based startup privately financed by a company known for its e-commerce in Spiraledge, has been making the initial strides to cultivate its own community dedicated to swimmers everywhere. They’ve been running in beta throughout this time, with opening up its platform to everyone from its invite-first stage […]

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