As the NBA Playoffs enter the last round, The Finals, the spotlight brightens for the two teams remaining. The pulse of fans’ league-wide interest for the game–regardless if their team is still playing or not–reverberates through what’s trending on Twitter. The magnitude only increases, placing a premium on accessibility and unobstructed connectivity. Yet, it’s as […]
In a day and age where Super Bowl advertisements are aired before the game, you would think that social media activity during the game would die down due to the commercials not being original content anymore. Super Bowl XLIX proved that wasn’t the case, as there was significant social media discussion centered around many of […]
Super Bowl XLIX is almost upon us, and there are so many interesting narratives to be excited for. With the highly anticipated matchup looming between the New England Patriots and the Seattle Seahawks, perhaps the most overlooked aspect heading into the game lies off the field in the advertising sphere. Regardless of who one wants […]
