Earlier this month we covered the $1.55 million seed funding that Athletigen Technologies Inc. received to continue to build its sports-based DNA testing and analysis program. Athletigen has now officially partnered with Altis to help provide genetic information and feedback for the Olympic level Track & Field training center in Phoenix, Arizona. The future of sports […]
French based insole company Digitsole, is looking to bring footwear into the digital age with the “First Connected and Heating Shoe.” Digitsole showcased their new shoes at the Consumer Electronics Show in Las Vegas in early January, as well as ISPO where they won an award in the “Footwear Outdoor” category. Their products will let […]
Antisocial, senseless, unruly behavior has often blighted soccer’s worldwide reputation. The notoriety of such behavior has even inspired films such as ‘Green Street’, based on English soccer’s infamous past hooliganism. The inherently tribal nature of the sport will continue to polarize fans and troublemakers in leagues of various levels all over the globe, and Scotland […]
Broadcast history was made last week when the NBA aired the January 14th matchup between the Toronto Raptors and the Orlando Magic, live in 4K. The game was also a showcase regular season game because it was played at The O2 in London, England. The 4K-resolution broadcast, which is also known as Ultra HD, is currently […]
The use of goal-line technology in soccer has long been a contested subject. Perhaps the majority of fans have welcomed its growing application to create a fairer, less erroneous game. However, it has also been fiercely opposed. Similarly to how Roger Federer has been so famously hostile to Hawk-Eye’s introduction to tennis, ex- Manchester United […]
