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Opendorse: Evolving Athlete Endorsements with Technology

In terms of adopting technology, the sports industry is far behind its competitors. It’s no wonder why that in 2013, there were still people running along the sidelines with chains. I bet 5 years ago, if I told someone that we would still be using chains on the sidelines of NFL games, they would laugh […]

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#NBADigitalSeries 2013-14: Indiana Pacers

Paul George may very well be rising superstar and MVP candidate in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Indiana Pacers. Stay tuned to SportTechie this month for ongoing coverage...

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#NBADigitalSeries 2013-14: New York Knicks

Carmelo Anthony has been the face of the New York Knicks since he was traded to the team from the Denver Nuggets (Arman) Carmelo Anthony may very well be an NCAA Champion and one of the best scorers in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and...

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A Look Back at the Single Biggest Sports Tech Advancement of 2013

Without a doubt, technology is becoming a more integral part of sports with the passing of each year. Biometric bands, injury rehab through tissue engineering, and a multitude of other innovations can be attributed to the growing importance of technology in athletics. As the eventful year of 2013 concludes, we take a look back at the single most dynamic sports tech advancement of the last 365 days and how it will impact the sports universe in 2014 and beyond. In November, owners in Major League Baseball unanimously voted in favor of an enhanced replay system to be implemented for the 2014 MLB season. An alteration that Commissioner Bud Selig declared “gigantic” and “historic,” the new system will allow both managerial...

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#NBADigitalSeries 2013-14: Minnesota Timberwolves

Kevin Love may very well be the best power forward in the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Minnesota Timberwolves. Stay tuned to SportTechie this month for ongoing coverage...

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