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Esports Betting Positions Traditional Sports to Win Big

The U.S. Supreme Court Decision about sports betting was a win for Mark Cuban, and not only because he’s the owner of the NBA’s Dallas Mavericks. Traditional sports owners with a vested interest in esports, such as Cuban, stand to gain doubly from relaxed wagering rules in the U.S. Cuban believes gambling will increase interest […]

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Indycar Strikes Data and Analytics Deal With Hookit

Indycar, the U.S.-based open-wheel racing series, announced a long-term partnership with Hookit that will make the analytics platform its official data supplier. As part of the deal, Hookit will supply analytics capabilities to both Indycar and the Indianapolis Motor Speedway, which hosted the Indy 500 this past weekend and will host a leg of the […]

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Intel’s Volumetric Video Could Redefine Sports Broadcasts

Inside an unassuming building near Los Angeles International Airport is a 25,000-square-foot soundstage. At the center of that space sits a dome of cameras and lights, pointing down from the ceiling. This is Intel Studios, which houses the world’s largest volumetric video studio. And this could be the future of sports broadcasting. Digital pictures, moving or […]

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SAP Enters Formula E Fray With Mercedes-Benz Partnership

SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]

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