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WHOOP Goes Direct-To-Consumer With Performance Optimization System

Wearable technology and performance company WHOOP announced that as of Tuesday it is making publicly available its performance optimization system, a product that was only offered to professional or college athletes, military, Olympians or via select pre-orders. According to Will Ahmed, Founder and CEO, the WHOOP Strap 2.0 will continue to deliver “actionable data” to athletes, […]

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Orbi To Produce First 360-Degree Video Recording Eyewear

Wearable tech startup company Orbi has quickly reached its $75,000 fundraising goal and will begin production on the Orbi Prime — the first 360-degree video recording eyewear in 4K resolution. The company was founded by a veteran team of hardware and software engineers from established institutions (MIT, UC Berkeley, and Electronic Arts), as well as, photographers, videographers, […]

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Drone Racing League Announces First Major Partnership With Bud Light

The newest form of non-traditional sports entertainment to hit the ESPN airwaves locked in its first major partnership with Bud Light earlier this week. The Drone Racing League, which is in the midst of Season 1 as part of its current broadcast deal with the Worldwide Leader, will see Bud Light sponsor the 2017 Bud Light […]

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GoPro Recalls 2,500 Karma Drones, Stock Plummets In Aftermath

Less than three weeks after the in-store launch of its much-acclaimed Karma drone, GoPro has announced a recall and is struggling to stay afloat with both consumers and investors. GoPro on Tuesday recalled about 2,500 of the remote-controlled aircraft that were sold since the Oct. 23 launch after units lost power mid-flight “in a very […]

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