SportTechie — The Masters RSS



Masters Champ Reed Won With An Array Of Golf Club Brands

What was in Patrick Reed’s equipment bag during the Masters? Not a predetermined suite of clubs and balls from any one of the major manufacturers. He did wield clubs from such fabled golf names as Titleist and Callaway, but at his own discretion, not the companies’, according to a BBC report. The champion eschewed traditional […]

Continue reading



Thor Guard Technology Protects The Masters From Lightning, Bad Weather

Despite early inclement weather at Augusta National last week prior to The Masters, the overall forecast for the season’s first Major was relatively fair. However, if there had been lightning and further signs of bad weather, the golf tournament would have been aided by Thor Guard, a lightning prediction system that has been in operation since 1973 […]

Continue reading



Multiple Players At The Masters Are Using Clubs Designed By Boeing

Golf has always been a sport that lends itself well to technological innovation. In terms of flow of the game, golfers go from static to explosive movement rapidly and consistently. This bodes well for engineers to specifically design hi-tech equipment and measuring systems to help golfers perform their best. During The Masters this weekend Danny Lee and […]

Continue reading



IBM And The Masters: A Digital Tradition Unlike Any Other

International Business Machines (IBM) and the Masters have rolled out its latest attempt to provide the most comprehensive way of experiencing the annual tournament with its 2016 Masters application. A product years in the making, The Masters Golf Tournament app “brings (the user) closer than ever to the beauty and excitement” that the competition has […]

Continue reading