Earlier this season, The Weather Company teamed up with Chevrolet Racing to offer forecasting data that might help its teams get a competitive edge in races. The Weather Company, a subsidiary of IBM and the source of data for The Weather Channel, offers a network of 275,000 personal weather stations and millions of IoT devices […]
Daytona International Speedway is a massive complex with 480 acres of a race track, sprawling lake-bearing infield and capacity for more than 100,000 roaring fans. The front stretch alone extends nearly a mile long in this coastal Florida town with a notoriously fickle weather pattern. That’s one of many difficulties meteorologists face in forecasting weather […]
Already world-renowned for its reports on the environment, The Weather Channel is now making waves in a different area – sports. The channel’s use of augmented reality in its coverage of complementary topics is blending the line between real and virtual, creating a more engaging experience for viewers. The AR experiment began in 2015 with a live, […]