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Jul 11, 2016

NBA To Debut Sleek Touchscreen Shot Clocks Via Tissot Partnership

While the NBA has continued to be a tech and digital leader within the major pro leagues, one old piece of hardware has not evolved as quickly as the rest of the association: the shot clock. But thanks to Swiss watchmaker Tissot, the contraption on top of each NBA hoop will now get a much due […]

Oct 06, 2015

NBA Gets Serious About Time Keeping And Partners With Swiss Watchmaker

The National Basketball Association (NBA) and watchmaker Tissot announced a multiyear partnership on Monday that will make Tissot the official timekeeper for the NBA, the WNBA, and the NBA D-League. The deal, which was the most expensive in Tissot’s 162-year history, was also the company’s first with a major North American sports league. The partnership […]