The PGA of America partnered with digital sports media platform Sina Sports on a multi-year agreement announced Friday that will enable a web and social media presence in China for a sport that continues to grow in the country. PGA of America will license its library of content to Sina Sports and create a dedicated […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
Driving Catapult Sports’ acquisition of Playertek last year was the chance to crack into not only the amateur market but also lower rungs of professional sports. Louisville City FC of the United Soccer League recently joined the latter ranks a month ago. Playertek is a GPS-enabled, sensor-embedded device much like the elite Catapult harness but […]
NEW YORK — By measures cited by the NFL, viewership of the 2016 season could be seen as being better than ever. The NFL on Wednesday released an information guide noting that the 2016 regular season reached 204 million unique viewers, representing 77 percent of all television homes and 68 percent of potential viewers in […]
Back in 2015, the Arizona Cardinals became one of six NFL teams to use virtual reality in their training efforts. Now, the Cardinals are including their fans in the virtual reality experience, thanks to an extended partnership with Cox Business, the team announced. Under the partnership, Cox will provide the Cardinals with technological needs including […]
