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NBA Legend Dikembe Mutombo Invests In FlipGive

FlipGive, a website that supports team fundraising through e-commerce, announced that NBA legend Dikembe Mutombo has joined the company as a major shareholder and global ambassador. Through their partnership, FlipGive and Mutombo will address the problem of insufficient funding in youth sports through the company’s online shopping platform. Teams and their supporters can raise funds […]

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New York Jets Launch NFL’s First Season-Pass Subscription Service

The New York Jets unveiled a new tier of season passes on Thursday that offer the NFL’s first season-long mobile-ticketing subscription service. Jets Boarding Pass is a $725 package that allows fans to sit in a different seat each time they attend a 2017 home game, which includes 10 games between preseason and regular season. […]

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Cleveland Indians’ Bat Boys Don Snapchat Spectacles For A Game

Bat boys are part of every MLB game, but what if fans could be virtually transported to the baseball diamond, watch a game from their perspective via Snapchat Spectacles and see what it’s like to be an arms length away from professional athletes? It’s a scenario that the Cleveland Indians social team showcased on Tuesday […]

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How The Chicago Fire Are Increasing Fan Engagement Using ProSuite By OMNIGON

As the Chicago Fire began preparations to commemorate their 20th season as a Major League Soccer franchise, club officials knew amping up their digital fan engagement efforts needed to be part of the plan. In his head, Scott Hammer, the Fire’s director of marketing and digital media, began conceptualizing projects, including one that allowed the club’s […]

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How Freeletics Became The No. 1 Fitness App In Europe

NEW YORK — The ultimatum had been made by Daniel Sobhani and his handful of teammates at health and fitness app Freeletics: make money or move on. “We were very close to killing the project then,” recalls Sobhani of the Munich, Germany-based bootstrapped startup during a media tour. That was early 2013, when Sobhani — the company’s […]

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