Microsoft is getting artsy on the race course and turning the movements of road racing cyclists into real-time motion-activated images and videos. During last month’s AMGEN Tour of California, Microsoft utilized its Kinect technology and partnered with interactive design studio VolvoxLabs to generate visual art called THE RIDE across seven locations including Sacramento, Santa Barbara […]
In a first-of-its-kind initiative for a global sports governing body, the International Cricket Council is encouraging fans to slide into the Direct Messages of its Twitter account. With the recent start of the ICC Champions Trophy 2017, which will see 18 days of cricket competition in the United Kingdom until June 18, the ICC partnered with […]
He’s the star player on Real Madrid, favored to win the UEFA Champions League final this weekend for the second year in a row. But Cristiano Ronaldo’s tech-savvy approach to investments and branding also differentiate him as a pro-athlete entrepreneur. Ronaldo was the world’s highest-paid athlete in 2016, raking in $88 million in total earnings, […]
Microsoft’s game-streaming platform has been rebranded to Mixer, a name that reflects how it seeks to tie more people in together with interactive viewing experiences. The Beam name apparently didn’t do the trick. “We chose Mixer as our new name because it represents what we love most about the service….how it brings people together,” Mixer […]
The following is an op-ed by Gaurav Mathur, who was diagnosed pre-diabetic a few years back and since then has been passionate about using technology to enable health and wellness. He is the founder and CEO of Electric Sheep, a young startup building Astro, a product aimed at using technology to improve personal health & […]
