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NBA And NHL Teams Use Unique Smartphone Experiences To Attract Millennials

With over 33-percent of college students believing the Internet is as important as air, water, food and shelter, NBA and NHL executives are taking new, technological approaches to drive Millennial attendance at sporting events. In 2015, Millennials account for the largest generational population in the United States. The 83.1 million men and women making up […]

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Discussing The Strategy Behind The Dodgers Accelerator With R/GA

This year the Los Angeles Dodgers partnered with R/GA for an accelerator program to help grow ten sport related startup ventures. The program drew a lot of attention from the sports industry as the Dodgers were the first major sports franchise to take on such a venture. We covered the ten companies in detail and you can […]

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A Golden Age Of Sports Where Technology Is Fundamentally Changing Athletic Competition

Technology and sport have had something of a rocky relationship over the years. Innovation has long been held at arm’s length by stuffy blazers within the sporting establishment. But with technology’s encroachment into our daily lives, its potential to enhance performance, endeavour, understanding and enjoyment has led to a dramatic recent increase in adoption. Improving […]

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Virtual Reality For Boxing Broadcasts Is Just The Beginning

Showtime has recently released its first-ever full professional boxing match in virtual reality. The 360-degree video featured the fight between Daniel “The Miracle Man” Jacobs and Peter Quillin. Jacobs wins by technical knockout in the first round. The fight was available on YouTube, where viewers could move the video in a 360 view, and through Google […]

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Help From Technology Is On The Way For NFL Officials

In response to continued disappointment with officiating miscues in the NFL, Commissioner Roger Goodell said that the league is looking into increased use of technology. In an interview last week with SiriusXM NFL Radio, Goodell mentioned that “You all as broadcasters or the fans in general get to see things, and we have to make […]

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