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4 Sports Media Brands Exploding On Snapchat

Pro sports teams are pouring resources into content. Major brands are dedicating ad dollars. Media outlets are launching daily programs. What started as “an app for the kids” is making major waves in sports technology. Don’t have a strategy for one of the fastest growing social media platforms? You better snap to it. The advent […]

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LA Dodgers Declare Ten Finalists For Sports Accelerator

Last April, the LA Dodgers and advertising agency R/GA announced the creation of a sports accelerator—an opportunity for emerging sports startups to access $120,000, mentors and contacts within the sports industry. Well, after 600 applications from the 34 countries, the Dodgers program has chosen its 10 inductees, who will benefit from the sum of money […]

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ShotTracker Partners With National Association Of Basketball Coaches

ShotTracker, a company that makes a wearable technology that follows and maps a basketball player’s shot attempts, announced an official partnership with the National Association of Basketball Coaches (NABC) today. The NABC is an organization comprised of men’s college basketball coaches, with a Board of Directors hosting names like Kansas’ Bill Self and Kentucky’s John […]

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Sacramento Kings Use Virtual Reality As Marketing Tool

While courtside tickets to an NBA game are on top of many people’s bucket list, what stalls them is whether the experience will be worth the price they are paying. Courtside tickets in the NBA are priced around $2000 and not many want to make that investment without a guarantee of getting what they paid […]

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