Tennis is a sport that requires excellent technique and mastery of craft. It is unique in that one can’t simply be a superior athlete in order to dominate their opponent. Years of practice and repetition are required to master some of the finer points of the game. That makes it all the more impressive when […]
Earlier this year, Adidas went “blue” when it announced its partnership with Parley for the Oceans, an initiative created to conserve the world’s oceans by helping to keep them free from harmful litter and pollutants. Both Adidas Group and Parley for the Oceans believe this must be a collaborative effort – one that will allow […]
Major League Baseball’s latest move to grow its fan experience, as reported by Todd Spangler, is an agreement with Snapchat to launch what it calls “MLB Wednesdays,” a weekly series of baseball stories made up from MLB and fan clips or “Snaps.” The “Our Story” feature by Snapchat was launched in June 2014. The way […]
The Houston Rockets closed out a pretty one-sided series over the Dallas Mavericks, winning 4-1 in the first round of the NBA Playoffs. Immediately following the game, the official Houston Rockets’ twitter page sent a questionable message to the Mavericks organization. Followers exploded with response, with most taking offense to the allusion to taking a […]
While the jury is still out, the Apple Watch is the newest piece of technology that could transform our society. It, and other forms of “wearable technology,” look to provide the world wide connectivity and accessibility we’ve come to expect, with an added flare of style and convenience. James McQuivey, an analyst for research firm […]
