NEW YORK — Within seconds of every goal at this summer’s FIFA World Cup, a highlight will be clipped and posted on Twitter. Every night, broadcasters in the U.S. (Fox Sports) and Australia (SBS) will air live analysis shows on the social media platform recapping that day’s play and previewing the next. Brands are getting […]
The NBA is now working with Intel’s venture capital arm to identify and invest in technology companies that could impact the fields of sports and entertainment. Dubbed the “NBA + Intel Capital Emerging Technology Initiative” and announced at the Intel Capital Global Summit today, the first-of-a-kind, multi-year endeavor will focus on technologies that will enhance […]
Peloton, the fitness company best known for its interactive and interconnected spinning bikes, is launching a treadmill, called Tread. Last week, Peloton also announced that it is opening a dedicated production studio with full-service classes in New York City. Tread won’t be available to purchase until this coming fall, but runners in NYC will now […]
The USGA and Topgolf launched a competition last week giving players of the World Golf Tour game a chance to compete for an invite to the 2019 U.S. Open at Pebble Beach, Calif. The online competition is called the 2018 Virtual U.S. Open and contestants can win USGA store credit, free membership, and VIP tickets […]
For the second time in 15 days, the VICIS ZERO1 football helmet is being lauded as the safest around. On May 1, the Virginia Tech Helmet Lab awarded five stars for VICIS’ 2018 ZERO1. The helmet beat out sixteen other competitors. The goal of VT’s research, which has been ongoing since 2011, is to identify […]
