Mobile devices have gone through many upgrades, going from brick-sized cell phones, to sleek tablets with capabilities to watch and record video in high definition. With the advancements in mobile technology, the user experience is much more integrated than ever before and has made its way into college sports.
The University of Mississippi is the first college to implement beacon technology in order to create a more personalized game day experience for their fans. They combined beacon technology, from Gimbal Inc., and Spark Compass, a precision mobile marketing platform, from San Diego-based Total Communicator Solutions Inc.
Technology is changing the way individuals are working out. (Healthy Travel)
In such an increasingly mobile and connected world, many of our daily activities have been streamlined and made easier by the Internet and technology.
In fact, for some of us, it’s hard to imagine life without a smartphone. Our devices ensure that we are always connected, even when we’re away from home. Having access to the internet on the go is a convenience we’ve grown accustomed to, but how has it shaped the fitness industry?
IQ Sport Advisory Group has recently published a survey in mTurk to find out how sports fans use digital and social media content during sports events. From this, they got in touch with more than 100 fans and asked about their habits and sore points. As it turned out, 60% of interviewees use social media […]
The 2014 World Cup is in full swing and the hopes and dreams of many nations lay in the results in Brazil. There is a lot more at play in this year’s event, though, as the biggest sporting event in the world is officially hosted in the “social age”. It is no coincidence that many predict this World Cup will be the most social sporting event ever. And while it is great to talk smack with your friends about who will or won’t win the matches, it is also a bit of a curse and a time consuming one at that. With so many social media outlets, a serious fan can be overwhelmed trying to keep up with the conversation amongst...
Mark Cuban, the business man, entrepreneur and owner of the Dallas Mavericks, missed his mark on a potential deal with an up-and coming company. Cuban has had much success in his life and has worked hard to become a business mogul and household name. Along with the Dallas Mavericks, he is the owner of Landmark […]
