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Did The Reddit Community Create Formula One’s New Streaming Service?

Formula One fans will have a new way to watch races starting in May via its subscription streaming service, F1 TV, and at least part of that initiative may have been spawned by interactions between the league and the Reddit community. In October of last year, Formula One took to Reddit to ask the “/r/Formula1” community what they […]

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Arena Football League Announces Fan Engagement, Betting Partnerships

In advance of the start of its 31st season tomorrow, the Arena Football League (AFL) has announced four new partnerships, nearly all of which relate to enhancing fan engagement via daily fantasy sports and sports betting. “The partnerships we’re announcing today give fans a whole new range of ways to get in on the action […]

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How Super League Gaming Brings Community To Esports

Esports arenas continue to sell out for important events, but the average gamer experiences esports virtually alone. He or she may occasionally talk to friends or teammates over voice chat, but there is very little face-to-face communication, and almost no in-person interaction. It’s an impersonal environment that encourages bullying and discourages empathy. Matt Edelman, COO […]

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Guilded: Creating Centralized Hubs For Esports Information

Traditional sports fans can find all the information on their teams that they want. ESPN, Yahoo, Fox Sports and a host of other outlets provide everything from stats, to schedules, to analysis and opinion. For an esports fan, that information is often scattered around many sources and there is no guarantee any info is reputable. […]

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