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San Jose Sharks, Zeality Dive Into Augmented Reality To Engage Fans

San Jose Sharks fans who took home Logan Couture bobbleheads earlier this month were provided some instructions printed on the side of the box. Download the Sharks + Sap Center mobile app, go to the augmented reality tab, and point the phone toward the base of the bobblehead. The special content is then unlocked, with […]

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LifeFuels Unveils Smart Bottle That Tracks Hydration

Water, everyone knows, is the ultimate hydrator. It’s the only substance in the world that every living thing needs. But for those who want or need a little something more to keep their bodies going, a tech-laden water bottle could be the answer. At CES in January, LifeFuels unveiled its smart bottle. The Innovation Award-winning […]

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STATSports To Provide Irish Rugby With Tech To Measure Performance

Every senior professional rugby player in Ireland will soon have access to performance monitoring and GPS tracking technology thanks to a new partnership. The providers of the technology, STATSports, has inked the deal with the Irish Rugby Football Union (IRFU), the authorities of the sport in Ireland. Players will have access to STATSports’ “Apex” device. […]

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Omega Installs Player Tracking For Olympic Hockey, Could NHL Be Next?

As the U.S. women’s ice hockey team skated to its first Olympic gold medal since 1998, stitched into the sweaters on the backs of every player was a small motion sensor weighing fewer than 10 grams and transmitting reams of data over a dedicated frequency to antennas installed throughout the arena. Combined with camera-tracking of […]

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Braxton Miller Partners With Play Impossible To Keep Kids Moving

A side effect of technology’s continued advancement is the impact it has on physical activity. When NFL player Braxton Miller was growing up, video games were fun but couldn’t compare to physical competition like football or basketball. Now, with hundreds of massive online multiplayer games, it can be tough for the younger generation to separate […]

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