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Twitter Announces New Sports Live Streaming Initiatives With 24-Hour Sports Channel, NFL, WNBA, PGA TOUR

NEW YORK — At Twitter’s first Digital Content NewFronts presentation, one thing was particularly apparent: live sports programming and video content is a driving focus for the social platform. Twitter announced a half dozen live streaming sports partnerships with the NFL, MLB, PGA TOUR and WNBA, among others. Arguably the most noteworthy, though, was Twitter […]

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Adam Silver, Karl-Anthony Towns Discuss Power Of Twitter At NewFronts Presentation

Twitter unveiled its upcoming live streaming and video initiatives Monday night as part of its NewFronts presentation for advertising executives and marketers across sports, entertainment and other industries. NBA Commissioner Adam Silver joined former Duke men’s basketball standout Jay Williams on stage to discuss the power of Twitter, which the NBA entered into an official […]

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