Last Sunday afternoon, the Denver Broncos debuted the NFL’s first Twitter-powered vending machine. Sponsored by Bud Light, the vending machine prompts fans to tweet a specific message and a unique hashtag, after which it dispenses a special prize. The machine vends 200 prizes, including ticket upgrades, merchandise, skis signed by former quarterback Jake Plummer, and ski […]
2015 has been a year when significant IPO announcements, leadership changes, and unprecedented valuations in the tech industry have made the biggest companies bigger, and unknowns into household names. Among the many companies enjoying major accomplishments in 2015, Xenith may have quietly been having the best year of them all. They received the highest quality […]
In the growing sports technology arena the content flowing into Twitter feeds gives followers a great resource to consume relevant content. Aggregating the best stories and quick hits in sports business and technology is helpful, but we wanted to list 20 handles that provide insightful original content. This list, by no means exhaustive, is just […]
Curation. This term has surfaced into mainstream public conscious rather subtly, in a streamlined way. What was once solely used in reference to a kind of skillset housed within museums, has now come to mean as anyone’s ability to selectively choose a particular subject matter. Today’s popularity around curation, though, can stem from lofty–or at […]
One of the major goals of digital marketers in today’s sports world is to try to get fans to become free brand ambassadors by giving them something worth sharing on social media. A great example of this recently came from the PGA Tour who took a different route in order to incorporate fans and their willingness to share memorable […]
