Before the Atlanta Hawks defeated the Brooklyn Nets in the first round of the NBA Playoffs, they tried something that hadn’t been done before. Seven months after Twitter allowed products to be bought from a tweet, they offered a limited number of playoff tickets for Game 2 of the Eastern Conference match-up to be directly […]
“We just made a limited number of Game 2 tickets available for $45. Get them exclusively on Twitter” This is what the Atlanta Hawks tweeted Monday afternoon, a day after their Game 1 victory over the Brooklyn Nets. In their tweet, there is a link that allows their Twitter followers to select and use a […]
The following is a chance to help an aspiring Sports Management Professor acquire his degree. My name is Ryan Vooris and I am a PhD student in the Department of Sport Management at Indiana University. At present I am working on my doctoral dissertation, which is a really long (300+ pages at completion) document of […]
One of the most recent updates to the Twitter platform is the addition of a new group direct messaging feature. With the group DM, users are not restricted to one-on-one interactions as up to 20 people can converse simultaneously via private messaging. Adidas was one of the first major sports companies that sought to capitalize […]
The world and the way in which people connect with one another have changed immensely over the last decade. The creation of social media platforms has given sports franchises the opportunity to build relationships with fans in ways unimaginable in the past. As Major League Baseball prepares for Spring Training, teams are taking to social […]
