Getting fans to attend sporting events instead of watching from a comfortable chair at home is a battle for sports organizations. One way to win them over is by providing in-stadium activations that alleviate troubles associated with attending an event that takes the better part of a day. Through its partnership with Chase Bank, the […]
With most of the play at the U.S. Open conducted under heavy sunlight, fighting through the heat and using the proper equipment to do so plays a huge role in determining winners and losers. The objects used for sun protection can also inadvertently affect the actual game play directly, such as in last year’s U.S. […]
If all goes well at the U.S. Open, there won’t be a major controversy such as the one last year that involved eventual champion Dustin Johnson. The USGA has taken steps forward on technology to make sure it doesn’t happen again. At the 2016 U.S. Open in Oakmont, Pa., a ruling on Johnson’s ball moving […]
Seventeen-time Grand Slam tennis champion Roger Federer is gearing up for the Hopman Cup in Western Australia this January, and he’s decided to give fans an inside look at an upcoming hour-long practice session, he announced on Twitter this week. On Thursday at 5 a.m. EST, the 35-year-old Switzerland native will live stream his practice round from […]
IBM’s Vice President of Global Sponsorships (Sports and Entertainment) and Client Programs, Noah Syken, was kind enough to share some of his time with us to speak about all things cognitive computing and Watson. Syken is probably best known for his role in “Jeopardy: The IBM Challenge,” in which he took over the marketing side of […]
