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UFC And Snapchat Partner To Produce Global ‘Live Stories’

Just a few short days ago, UFC and Snapchat announced a multi-year partnership in which Snapchat will cover a selection of UFC events through its ‘Live’ section. The news comes shortly before the much anticipated UFC International Fight Week, which will run from Tuesday July 5th to Sunday July 10th. As would perhaps be expected, the […]

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A Look Across The UFC Social Media Landscape

The UFC is one of the most social sports leagues today, with 93% of their fighters having a registered account on either Twitter, Facebook or Instagram. Twitter is the most popular platform among UFC fighters with 91% of fighters having a verified account. Facebook is the number two most popular platform in the UFC with […]

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Examining the Different Tech Used by MMA Fighters During Training

The UFC recently announced UFC 187 coming up in May. On paper this is arguably the biggest card in UFC history. This card features two championship fights as well as a fantastic undercard. Heading into that pay per view event, all the athletes involved will be dedicating weeks and months of training in order to […]

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UFC First to Show Power of Live Streaming Sports On Facebook

The Ultimate Fighting Championship (UFC) is the first sport to demonstrate the power of streaming live sports from within Facebook – and the league is just getting started. Last January, the UFC showed four preliminary bouts live on Facebook for its Fight for the Troops 2 show. Since then, the league has continued to live stream almost every preliminary fight for […]

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