In May 2006, Nike in partnership with Apple introduced the Nike+iPod Sport Kit, a wireless system that allowed Nike+ footwear to work seamlessly with consumers’ iPod devices. At the time, it was a revolutionary advancement for connected sport and fitness. Fast forward a decade and two of the world’s most iconic brands again shared the […]
With the 2016 Olympic Games in Rio beginning today with the Opening Ceremony, the long awaited technological advancements are soon to get their debut. Virtual reality is commanding a lot of the Olympic tech spotlight, but 3D printing implementations are popping in many aspects of the Games. So much so that we felt it was necessary to put together […]
3D-printed athletic gear has seen a significant rise in popularity recently. From track spikes to even stadium prototypes, this material technology has aided the sports world’s development in many different ways. Not one to miss out on a new apparel trend, Under Armour has unveiled a new red, white, and blue pair of sneakers that implement the best […]
Under Armour, the athletic apparel company that is growing into a digital sports company, had a tumble in its stocks after Sports Authority went bankrupt and closed its doors. The company had a loss of $52.6 million in its second quarter, because of the loss of Sports Authority’s business in selling Under Armour items. Sports […]
When most people think of golf, they underestimate how prepared professional golfers need to be to make it through a tournament, which usually take about four days to complete. While they may not be running around as much as other athletes, they do spend immense amounts of time outside, usually in not-so-practical weather. In the […]
