The New Jersey Devils are partnering with William Hill, a major international sportsbook. The multi-year deal will be highlighted by the creation of a lounge space within Prudential Center where...
Red Bull is planning to bring an extreme mountain biking course in Utah to viewers’ living rooms on Friday, using a new augmented reality experience on their smartphones. When riders...
The Chicago Bulls are partnering with sponsor Rovio Entertainment on a new camera angle above the basket this season. The view features signage for the game developer’s biggest hit: Angry...
The San Francisco 49ers have opened a new data war room in an executive suite near the 40-yard-line. Known as SAP Executive Huddle, the analytics platform pulls in real-time data...
Ticketmaster has scooped up blockchain-based ticketing platform Upgraded, hoping to add a layer of transparency, control and fraud protection to the ticketing process. Upgraded converts traditional tickets into secure, interactive...