Jim Hopper and Peter Wells started an experiential marketing tech company called M-ND four years ago. It was born out of a realization that there was a key interaction between a person’s mobile device and their everyday life. Since its inception, the company has helped major brands and teams like the Philadelphia Eagles connect with […]
Sitting at the roofline of the new Mercedes-Benz Stadium — home of the Atlanta Falcons and Atlanta United FC — will be the largest LED video display in sports. For Jared Miller, the 58-foot tall, 1,100 feet around halo screen is arguably the most exciting and noteworthy piece of technology being integrated into the venue, which will […]
The Verizon Center in Washington, D.C., is set to receive a jolt of electricity later in the year. While fans of the NHL’s Washington Capitals and NBA’s Washington Wizards fill the arena with their vocal energy — both teams finished at or near the top of their leagues this past season — the center will […]
Can Greg Norman help change the golf course as we know it? He’s putting investment money behind that idea. Norman and Verizon Ventures — Verizon’s corporate VC unit — announced Friday that they had made a strategic investment in PlaySight to assist in the company’s global SmartCourt expansion into golf and other sports. The $11 […]
Panasonic has conducted two recent experiments that could fundamentally change the way fans experience sporting events. At a March 20 blind football match in Saitama City, Japan and at the 2017 Panasonic Open Golf Championships from April 20-23 in Noda City, Japan, Panasonic used French startup VOGO and its VOGO Sport app to provide multiple video […]
