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Kei Kamara Fined By MLS For Wearing TruSox

New England Revolution striker Kei Kamara turned Twitter into a courtroom last night, presenting his case for an unjust fine from MLS. Kamara said MLS fined him $1,250 for wearing TruSox during a game. The sock brand boasts non-slip performance pads installed on the inside and outside of the foot grips. Look at my face […]

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Sacramento Kings Unveil New Uniform With Augmented Reality App

The Sacramento Kings, whose new uniform design last season received rave reviews, are launching this year’s update with a twist — and a zoom and a spin and an in-home photo opp. Already ranked as SportTechie’s most tech-savvy franchise in sports, the Kings are launching their new Nike threads with an augmented reality feature in their […]

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‘iPhone Of Health Care’ Debuts At NBA Summer League

Aspire Ventures has sought to create the “iPhone of health care” with its Connexion kiosk, and it’s gaining early traction in the NBA. The kiosk employs IoT sensors and a mobile app, combined with Aspire’s artificial intelligence platform, to provide daily baselines of an athlete’s vitals and movement to detect for any areas of weakness […]

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The World’s Top 20 Most Tech-Savvy Athletes

From founding tech-centric startups and deploying strategic investments to leveraging social media and building a digital brand, today’s athlete, whether active and retired, is continuously redefining what it means to be a professional off the field or court. Athletes aren’t just waiting until they retire to determine what Career 2.0 looks like — they’re figuring […]

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