AT&T and the PGA Tour have partnered to add a new augmented reality viewing feature to coverage of the first and last holes at the 2019 AT&T Pebble Beach Pro-Am. The...
AT&T and the NBA announced a multi-year marketing partnership that may expand to include implementations of 4K, virtual reality, mixed reality, and other immersive technologies. The agreement includes a wide...
The Washington Wizards announced a partnership with neurotechnology company SyncThink on Tuesday. The team’s medical staff will use SyncThink’s eye-tracking analytics platform to monitor the fatigue of Wizards players throughout...
A cold, windy day with a light drizzle might dampen fan attendance at live sports. But the elements also impact on-field action, and The Weather Channel is using mixed reality...
The National Hockey League has announced a deal with NextVR to exclusively use its services for virtual reality highlights at 2019 marquee events. The partnership kicked off with NextVR producing...