Virtex Arena, an augmented reality app designed to fill the downtime during live sporting events, uses a 3D model of the stadium to overlay games onto the field directly in front of a viewer’s seat. The football version of the app debuted earlier this year at the Super Bowl, but its makers have their eyes on […]
Gatorade has come up with a new way to entertain while teaching athletes about proper hydration. The beverage company unveiled its new ‘Beat The Blitz’ VR game featuring former NFL All-Pro and Super Bowl champion, Peyton Manning. “I look a little younger in 3D,” quipped Manning in a recently released Gatorade video. ‘Beat The Blitz’ has […]
The UAE Pro League announced on Tuesday that it plans to broadcast full, live soccer matches in virtual reality to fans around the world via an iOS and Android mobile app. The virtual broadcasts, called the AGLeague VR Seat Experience project, will be produced in partnership with UAE mobile wireless giant Etisalat and communications company […]
Peaceful protests following the shooting death of Stephon Clark disrupted a Sacramento Kings game last week, dwindling attendance at the 17,000-seat Golden 1 Center to just 2,400 fans and delaying the final round of the Kings’ March Madness-like Capitalize startup competition. This Sunday, the team held its own NBA-backed protest ahead of its game against […]
Emerald Media, a pan-Asian media and entertainment investment firm, is pushing into the sports technology space with an $80 million minority stake in Singapore-based Global Sports Commerce. “The introduction of digital technology into the world of sports has helped amplify fans’ appreciation of the games and has helped to create an alternative source of revenue […]
