When we sit down every two years to watch the Olympics, we see the finished product. Lost among the gold, silver and bronze can be the 365-day training regimens that these athletes follow. Thanks to the Olympic Channel‘s new series, Trending Gold (produced by Jaunt), viewers will develop a greater appreciation for the behind-the-scenes work. What makes Trending […]
A new augmented reality experience will bring to life certain aspects of Monday’s College Football Playoff National Championship game from viewers’ smartphones. Through the CFP app, users will be able to scan six logos with their phone cameras that will trigger a number of interactive augmented reality experiences, videos and photos about the venue and […]
More video is being produced and distributed than ever before. In this new media landscape, speed has become critical for sports leagues, teams, and broadcasters looking to prosper in today’s insatiable market for video content. The Digital Production Partnership (DPP) summed up today’s realities in their NAB 2017 The Need for Speed report: “There are […]
In 2018, esports and traditional sports will continue to intersect, internet companies will double down on media rights, alternate realities will test how consumers watch sports and athletes train, and player-tracking data will be visualized in the NFL and NBA. If 2017 was the year that leagues started tracking player data, streaming companies started investing […]
The EAFF E-1 Football Championship, a men’s soccer competition among nations in the East Asian Football Federation, was held last month and offered fans virtual reality viewing whether at the stadium in Chofu, Japan or just using their smartphones. The EAFF partnered with rights holder Fuji TV and virtual reality company LiveLike to create a […]
