Hamburg, Germany-based company Viewlicity GmbH is forever altering how golfers visualize putting and improve their stroke on the practice greens. Through its Outdoor PuttView system, which is still currently being piloted, players will be able to wear augmented reality glasses on the golf course in order to see their ideal putting line. When it is formally […]
As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign. Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one of six souvenir cups, activating a […]
The Minnesota Golden Gophers football program has integrated virtual reality into its recruiting strategy through a partnership with Houston-based digital marketing agency FusionSports. Minnesota is now among a handful of schools, like Oklahoma State, that have publicly shared its use of virtual reality technology for recruiting. Get The Latest Virtual Reality Tech News In Your Inbox! […]
NEW YORK — Asked if it took a lot of negotiating with the NFL to get NextVR cameras on goalposts, NextVR CEO and co-founder David Cole tilted his head back and smiled. “It takes trust, and it takes work,” Cole said Tuesday. NextVR has built up quite a relationship with the NFL as they will produce […]
In a year where virtual reality has been all the rage in sports, augmented reality has taken a backseat in technology discussions. Yet, the New York Mets and Cleveland Cavaliers are two franchises placing their bets on the latter heading into 2017. In a new partnership with three-year startup company, Doppler Labs, the Mets and […]
