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Sensoria Launches Smart Running Sneaker, Eyes Apparel Partners

Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury.  The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot […]

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VIVOBAREFOOT, BLOOM Create Algae-Based Shoe

It’s not quite walking on water, but VIVOBAREFOOT and BLOOM will soon have athletes running on algae. VIVOBAREFOOT, a minimalist running shoe company based in London, has announced its partnership with BLOOM, an American plant-based materials manufacturer. The companies have collaborated to create the Ultra III, a shoe made from ethylene-vinyl acetate (EVA) foam. BLOOM’s EVA foam is derived […]

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