For the sport of cycling, safety has always been a primary concern for athletes and officials. Helmets are a vital piece of equipment and many innovations have recently been integrated in the design of this necessary protection. With the Tour de France approaching, sports engineers from the University of Adelaide and Swiss company Scott Sports have collaborated […]
The wearable technology industry continues to change the way we exercise. So far, and perhaps understandably, efforts have been heavily concentrated on improving athletic performance. Sensoria Inc., a smart fitness clothing company, is now attempting to fill a different niche. Through crowdfunding platform Kickstarter, the company has announced a new line of smart sports bras […]
At its face, there isn’t much to running, right? It’s just left foot, right foot, left foot, right foot. But as simple of a description as this would be for running, it’s just not enough. For example, being asymmetrical in your steps can lead to problems like injuries and overall performance loss. Lisa Colvin has […]
Over the course of an eight-day, 750-mile race, a cyclist processes countless pieces of information. In the Amgen Tour of California last month, cyclist Travis McCabe was able to track his heart rate, calories burned, elevation and UV exposure, among others, with the Microsoft Band 2. Despite the breadth of information the band relays during […]
As we head toward Rio, brands are continuing to roll the dice on who the emerging stars of The Games will be, and more importantly, who will be the marketing stars that will bridge the gap and be able to engage beyond this summer and towards Tokyo in 2020. In Beach Volleyball, the shorter term […]
