No Twitter in China? No problem. The NFL announced Wednesday that it entered a strategic partnership agreement that includes the live streaming of games with Sina Weibo, the widely used social media platform in China. Weibo will live stream the final Sunday Night Football game of the season on New Years Day when the Detroit Lions […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. The Mailman Group […]
The Golden State Warriors recently surpassed one million followers on Weibo. Weibo is a Chinese social media platform akin to a hybrid of Facebook and Twitter, and is one of China’s most popular websites. Last October, the Warriors became the first NBA team to launch an official Weibo account in preparation for the NBA Global […]
