Whoop announced on Tuesday the launch of a monthly membership geared toward consumers in an effort to expand its market beyond elite athletes. The Whoop wrist wearable tracks recovery, strain, and sleep and has gained traction in the pro ranks since its debut in 2015. The NFL Players Association struck a partnership last year in […]
Duke retained its stature as the No. 1-ranked team in men’s college basketball after a win last week against No. 2 Michigan State, as the Blue Devils program continues to thrive under the leadership of coach Mike Krzyzewski. In the offseason, Duke added the use of WHOOP Strap 2.0. The lightweight wearable devices measures and analyzes […]
Five days after the 2013 Boston Marathon bombing that killed three people and left at least 264 others injured, Boston Red Sox slugger David Ortiz took the field at Fenway Park to thank the policemen for their service and give a heartfelt speech in an attempt to bring the city together. “This is our f***ing […]
Wearable technology and performance company WHOOP announced that as of Tuesday it is making publicly available its performance optimization system, a product that was only offered to professional or college athletes, military, Olympians or via select pre-orders. According to Will Ahmed, Founder and CEO, the WHOOP Strap 2.0 will continue to deliver “actionable data” to athletes, […]
