SportTechie — World Cup of Hockey RSS




New Hockey Technology Impresses At World Cup, Still Faces Challenges

As many NHL players dusted off their skates for the World Cup of Hockey last month, the league itself saw the event as an experiment with new technology. “Whether it’s digitally enhanced dasher boards or puck and player tracking, we’re ready to embrace new technology that isn’t a gimmick,” NHL commissioner Gary Bettman said in an early […]

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How The NHL Monetized Their 2016 World Cup Of Hockey Television Audience With Digital Ads

The National Hockey League introduced many new technological features at the World Cup of Hockey 2016. In addition to player and puck tracking, the NHL utilized digitally enhanced dasherboards (DED). To do this, the NHL retained Supponor to create the augmented reality dasherboards. Through Supponor, the dasherboards feature digital ads that are TV-visible. However, fans […]

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