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FAST Conference Shows Latest Advancements in Sports Wearables

NEW YORK—Startups and the largest sports equipment companies in the world came to the FAST conference, sponsored by the Wearable Tech Expo, to discuss the latest achievements and challenges in wearables today. Stealing the show was Qaizar Hassonjee of Adidas who discussed how their products were used by the German National Team during their World Cup training and eventual win. Showing off flashy videos and the latest in tracking wearables, Adidas demonstrated how they are using their MiCoach platform to build athletes, from elite world cup players to youth participants. “Adidas’ key goal has always been ‘Help Athletes Get Better,’” Hassonjee expressed to the conference.

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Innovation – Not Soccer – Headlining FIFA World Cup 2022

In what began as a vision in its bid to FIFA to host the 2022 World Cup, Qatar’s promise of new cooling technologies, carbon-neutral facilities and man-made clouds is slowly becoming reality. Last summer, the Showcase (pictured below) was built to show to FIFA and the rest of the world that the warm climate of Qatar, […]

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