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Feb 05, 2018

How Sports Bettors Could Use Mixed Reality To Interact With Data

A new partnership aims to put in-game data into sports fans’ hands using mixed reality. Zappar, a company which specializes in creating augmented reality (AR) products, has teamed up with Kindred Futures, an innovation-focused arm of the larger Kindred Group, which is is one of Europe’s largest online gambling operators. The deal sees both companies […]

Dec 04, 2017

How Augmented Reality From U.K.’s Zappar Caught NFL Teams’ Attention

This year has seen augmented reality fan experiences become increasingly popular, especially in the NFL. And American companies aren’t the only ones securing deals to do AR fan engagement experiences. Meet the U.K.’s Zappar, which has worked with two NFL franchises — the San Francisco 49ers and the Minnesota Vikings. Zappar’s partnership with the 49ers sees […]