Get ready to have everything and anything soccer on Twitter, Facebook, Instagram, Vine and YouTube. A year after Europe’s Sky Sports, $7M investment in a partnership with Whistle Sports, these two content powerhouses are pushing digital, fan interaction more than ever before. Sky Sports; Europe’s largest multiplatform sport broadcaster and Whistle Sports; a leader in global sports media, embarking in innovative campaigns for the NFL, PGA tour, Nascar, MLB, Dude-Perfect, and Ultimate Frisbee, anticipate the growth to skyrocket, especially from a millennial perspective.
The collaboration of the two organizations will result in a YouTube channel specifically for the Soccer AM brand with content revolving around soccer stats for the upcoming weekend and a bit of comedic, “punny” flare on Monday mornings.
Soccer AM will feature past and current soccer greats and Sky Sports existing on-screen talent Adam Smith. David Gibbs, Director of Digital Media at Sky Sports and Whistle Sports CEO John West, both agree they are perfect for each other to devise a plan of attack on millennials.
The commitment to innovative digital content production of Whistle Sports alongside their 100,000,000 followers across platforms paired with Sky Sport’s ability to stretch the partnership on a global level through their expert soccer broadcasting, premium talent, and award winning output will without a doubt put Soccer AM on the map.
As fans, what we can all look forward to is Whistle Sports and companies alike, investigating new platforms such as Soccer AM, to increase the attraction of millennials. If all goes well with the Soccer AM’s digital platforms and channel, the opportunities are limitless for Whistle Sports and Sky Sports to embark in similar approaches to more sports content distribution.