Earlier this year, the MLB Players Association partnered with NeuLion, a digital video broadcasting firm based out of New York. This partnership has brought a collaboration that has now introduced a new, redesigned MLBPlayers.com website that will bring fans and members an updated way to consume important information about the MLBPA and its players.
“This new relationship now gives us full control of our message and the ability to distribute content in real time,” said MLBPA Director of Communications, Greg Bouris. “This is, in one respect, the end of a process to get this new site up and running, but really, it’s the beginning of a whole new way we can communicate with a global audience and provide a resource to our membership.”
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Some of the new features the NeuLion will bring to the MLBPA website include a “#MLBPlayers411” on Mondays which will present the league’s current players, “#PlayersChoiceCuts” on Wednesdays to highlight union licensing activities and new product releases via “#GoingToBat” on Fridays to spotlight community, activism and philanthropic activities of the union and the league’s individual players.
.@NeuLionInc selected by #MLBPA50 to launch all-new digital home. Check it out…https://t.co/Qm8NawDkSA pic.twitter.com/KsC8wOmxWA
— #MLBPA50 (@MLB_PLAYERS) September 12, 2016
“This is a great opportunity for NeuLion to highlight our technology and services for the Major League Baseball Players Association. We are excited to be the platform of choice for the MLBPA and to enable the story telling about American’s greatest game from the Players’ perspective,” said Roy Reichbach, President and Chief Executive Officer of NeuLion.
Additionally, there will now be a history section in celebration of the MLBPA’s 50th anniversary and a directory for each union licensee and sponsor. The union officials hope this new site becomes a primary location for fans to find first-person player content, much like The Players’ Tribune.
NeuLion has been able to become a big part of numerous college athletic departments, professional leagues and television programmers, but the MLBPA is their first sports union client.