This year’s NBA Finals will not soon be forgotten. The league’s two best teams, the Cavaliers and Warriors, and two best players, Lebron James and Steph Curry, met in an epic clash that resulted in James cementing his legacy in NBA lore.
From a brand perspective the matchup also pitted Under Armour vs Nike on an enormous global stage. Our friends at Hookit, a platform that provides data-driven sponsorship intelligence for sports brands, put together the below infographic that examines the value created for each apparel giant in this all time great Finals series.
